Online Business Basics

Working online has been pegged as the solution to all your money problems. You read stories of people who became millionaires online, often with nothing more than an internet connection. Maybe they developed an app, or sold a million pixels at a dollar each. They might have traded currencies, invested in cryptocurrency, or ‘done online marketing.’

The one thing these stories don’t tell is the ‘how’. Without a step by step guide, it’s easy to think anyone can do it. In a way, they can. But if you don’t consider the pitfalls, you’re likely to stop halfway in. Start by deciding on the kind of business you’re going to start. There are two broad categories – either you’re making something yourself or selling someone’s stuff.

Makers and sellers

‘Making something’ could include taking photos, painting, carving, programming, writing, or any activity that involves a physical (or virtual) product. In a sense, making something also includes ideas. If you’re a coach or consultant, then you make some kind of training package that you then share with others, because the skill you’re teaching is a product too.

On the other hand, ‘selling’ is about marketing someone else’s product. This could include tech support or customer care, because you’re pushing someone else’s product or service. It can also include reselling, where you buy something and re-sell it for profit. You might also market someone else’s brand and earn a commission.

Get a virtual office

Think of your online business just like a regular ‘offline’ business. You need the same resources, you just apply them differently. For example, instead of a physical office space (even if it’s a garage), you need a virtual office. That’s the main function of your website. It’s a ‘premises’ where your visitors can come for ‘meetings’. Start with a domain. That’s you ‘www’ and it can cost anything from $1 to $1,000.

Pick a name (e.g. www.business.com) then go to any domain search to see if that web url is available. If not, see what’s similar, or pick a different name. Buy your domain and pay for a hosting package. That’s like the rent on your office, and is due monthly or annually. Now you can hire a web designer or use free tools like WordPress to build your website. Alternatively, go to sites like Wix.com or Squarespace.com. They’ll do everything for you – domain names, hosting, and web design for a fixed monthly price.

Hire a digital team

Now you need a team of staff – preferably the kind that won’t cost you money. Your social media accounts are your customer care staff. Don’t forget to integrate them to your website, making it easy to share content between platforms. Get a merchant processor like PayPal – that’s your cashier. They receive customer payments.

For marketing, engage in SEO (Search Engine Optimisation). It gives you visibility with potential customers and pushes you closer to the top of Google and other Search engine rankings. So now you have an office, marketers, cashiers, and tech support. Get to work on your products. And remember, it takes time, so don’t give up!

Telework: how, where and when

Exercise an activity, as an employee or a collaborator, without the physical movement of the person employed and with greater flexibility in terms of working time. This is how we can define teleworking , not yet widespread in our country, but consolidated in many economies of industrialized countries . There are many activities that can be done in telework , both as public employees, both as hired or collaborators of private companies . This is a form of work that offers delocalization in the face of time and money saving both by the company or the body, and by the workersame. In recent years, teleworking, although a patchy leopard, is also spreading in the Public Administration , as well as many private companies with the formula of teleworkinghave often carried out plans for reorganization and rationalization of the workforce with benefits of medium and long period.

To find companies that take on the formula of telework , even if they are not many, just contact the employment centers. On the other hand, the telework offers offered by private companies can be found by visiting the specialized portals of the sector. When we talk about teleworking , and therefore working at a distance, we are not referring to unrequent jobs , and often fraudulent ones, such as those linked to chains and pyramidal systems, but to activities that are normally linked to data processing, to information technology , to manage databases remotely and so on.

If the form of teleworking is framed by the company with a “standard” contract, then all the rights of an employee are acquired without any particular differences . But there is still to say that predominantly the employment in telework is almost always referable to a self-employed , in possession of VAT , or that is paid with the “classic” occasional payment withholding tax . In this case, therefore, we talk about compensation and agreements that clearly, even if the work is remote, must always be “crystallized” through the signature between the parts of a specialprivate writing .

How to find a telework

Looking for a new telework? Do you need to work from home and would you like to embark on such a career? Here’s what to do.

Today everyone loves telework as it offers great flexibility and also allows companies to save costs. But how to find a new opportunity to work comfortably in a house? Here are some methods to succeed in this enterprise.

First, take a look at the new job advertisements , starting a search in the local newspapers . Internet then offers a great quantity of offers but they must be carefully studied to avoid the many online scams that today abound on the Internet.

Inserting your own curriculum vitae online can help, especially if you have certain skills and qualifications. Another advantage of being on LinkedIn or on websites like Hotjobs, for example, is that they can be easily found by employers who need new employees in the company.

A fourth option is to open the phone book and to call companies operating in their area of ​​reference to see if they need new staff, then contacting them one by one to receive an answer. 

Finally, the fifth way to become a teleworker is to create an opportunity : for example, instead of trying to be hired as a home-based employee, you can consider starting your own business as a virtual assistant. You can offer your services to many companies.